The Sukhoi Superjet Essay Example for Free

The Sukhoi Superjet Essay The Sukhoi Superjet 100 is fly-by-wire regional jet with 75 up to 95 seats[1]. Since the jet industry faces many competitors, it is an important action to design an effective marketing strategy, which includes a SWOT analysis. Strengths: *Equipped with two Saturn/SNECMA PowerJet SaM146 turbofans1 *has   10-15% lower operation costs than its competitors, which areEmbraer E-Jets and   the Bombardier CSeries programs1. This will enable Sukhoi Superjet 100 to sell at a lower price and hence making it more affordable. As a result higher sales, profits and market share occurs. *has a wider cabin and thus offers more comfort1. Not only is it cheaper but also more comfortable, hence establishing a competitive advantage for the Superjet 100. *The Superjet 100 airliner family is being developed based on the principle of maximum standardization of frame assemblies and systems1. This will enable Superjet 100 to perform more economically while keeping expenditures at a rational level. *The aerodynamics and design of the aircraft of the family are based on proven advanced technology to minimize technical risks at the stage of design, testing and operation1. A higher security attracts more satisfied customers, which could lead to positive publicity and thus higher demand and value of its shares. Weaknesses: *Completion of the deal to order 25 Sukhoi Superjet 100 with Dalivia was delayed2. Dalivia could consider to buy from its competitors, hence this would provide Superjet’s 100 competitors with a competitive advantage, sales, profits and market share. Opportunities: *Air France3, Lufthansa4, SAS5, Iberia6, UTair Aviation, MDLR Airlines and Merpati Nusantara Airlines7 are potential customers. *Malev Hungarian Airlines and Scandinavian Airlines System are reported to finalize their orders and an Indonesian airline is reported to be the airliner1. *Alliance Air of India has also showed interest in the Sukhoi Superjet 1008. *Armavia signed a multimillion-dollar agreement to buy four Sukhoi Superjet 100 planes for regional flights1. These orders will offer Superjet 100 to reach more customers, since if passengers feel satisfied; hence it could lead to repeat sales an word-of-mouth advertising, which then creates higher demand, sales and profits; hence airlines will then purchase more of the Sukhoi Superjet 100. Threats: *Its competitors Embraer and Bombardier offer much more comprehensive after-sales and maintenance network9. After-sales service is important for maximizing customer satisfaction and it can also lead to having a competitive advantage. In fact a research showed that 1 dissatisfied customer tells 11 others who then 5 others10, which would worsen the image of the product quickly, and thus lower sales, profits and market share occurs. [1]Sukhoi Superjet 100.[online].http://en.wikipedia.org/wiki/Sukhoi_Superjet_100, cited as ’19.5.2008’ 2 Airliner World, January 2007 3 [online].http://www.flug-revue.rotor.com/FRNews1/FRNews03/FR030323.htm#RRJ, ‘cited as 19.5.2008’ 4 Suchoi wants to sell 40 SuperJets-100 and negotiated with Lufthansa.[online]. http://babelfish.yahoo.com/translate_url?doit=donett=urlintl=1fr=bf-hometrurl=http%3A%2F%2Fde.rian.ru%2Fbusiness%2F20070517%2F65659192.htmllp=de_enbtnTrUrl=%C3%9Cbersetzen, ‘cited as 19.5.2008’ 5Scandinavian Airlines seriously mulls Sukhoi RRJ for SAS regional affiliates.[online]. http://www.sukhoi.org/eng/news/company/?id=606, ‘cited as 19.5.2008’ 6 Sukhoi Chief on RRJ program.[online]. http://www.globalsecurity.org/wmd/library/news/russia/2005/russia-050405-rianovosti08.htm, ‘cited as 19.5.2008’ 7   [online].http://lenta.ru/news/2007/10/24/ssj/, ‘cited as 19.5.2008’ 8 Paris Air Show: Sukhoi Civil-Alliance Air talks for SuperJet 100 at an advanced stagenews.[online]. http://www.domain-b.com/aero/june/2007/20070622_sukhoi_civil.htm, ‘cited as 19.5.2008’ 9 Export driven: The Sukhoi Superjet.[online]. http://www.flightglobal.com/articles/2007/02/06/211879/export-driven-the-sukhoi-superjet.htm, ‘cited as 19.5.2008’ 10 2005. Stephen Chapman, Cassy Norris, Natalie Devenish, Llian Merritt. Business Studies in Action, chapter 9

The Civil Rights Movement in Birmingham Alabama :: Black Civil Rights Movement

Walls are built up all over the world. They have many purposes and uses. The most common use of a wall is to divide a region. One of these famous walls is the Berlin Wall, which was constructed in 1961. This Wall was erected to keep East Berlin out of West Berlin, and even America had its own wall well before this one. There were a few major differences though. America’s wall, in contrast, was not a physical one that kept capitalism from communism. America’s wall was of a psychological variety, and it spread across most of the nation. America’s wall was more of a curtain in the fact that one could easily pull it aside to see what behind it, but if one didn’t want to they didn’t. This curtain was what separated whites and blacks in America, and one famous writer, James Baldwin, felt there was a need to bring it down. He felt that one should bring it down while controlling his or her emotions caused by the division. One of the best places to see the bringing down of the curtain and the effects that it had on the nation is where the curtain was its strongest, in Birmingham, Alabama. Forty years ago there was an explosion of bombings in Alabama. These attacks on communities seemed endless, as endless the hate that had been brewing in Alabama itself. These attacks seemed to be concentrated in the city of Birmingham, which is the setting for a place where a very tragic event will happen, one that brought the attention of the world to the evil curtain within Birmingham. In the church bombing of the 16th Street Baptist Church four little girls were killed in the blast on September 15th, 1963. Although this event started unrest and upheaval, by in the end it will have sparked the destruction of the curtain. To understand the why these youths were killed in Alabama, one must come to understand the events that led up to their death. Birmingham, Alabama was a very unstable area during the 1960’s, and this instability stemmed from pure racial hatred brewing within this city. Bombings started as early as the 1940’s and gave a section of Birmingham the nickname dynamite alley. The resulting civil unrest caused a man to step forward to stop it, a man by the name of Fred Shuttlesworth. Mr. Shuttlesworth was a part of the Southern Christian Leadership Conference (SCLC), and he organized many events and demonstrations but the only result that came from them was more violence.

My Oedipus Complex by Frank O’Connor

â€Å"My Oedipus Complex† by Frank O'Connor â€Å"My Oedipus Complex† is a story about a young boy of 5, Larry, who grows up in his own safe world with just himself and his mother. He is attached to his mother and wants her to belong only to him and considers his father a rival ? for her attention. However, when his father returns from WWI, a man whom Larry hardly knows, it is a constant battle between the two for the mother's love and attention. Larry is jealous of losing his mother’s undivided attention, and finds himself in a constant struggle to win back her affections. There are tree main characters in the story: Larry, his mother and father. Larry is a creative and imaginative boy. He gives his legs names Mrs. Right and Mrs. Left and invent „dramatic situations for them in which they discussed the problems of the day. â€Å" They discuss what mother and he „should do during the day and what presents Santa Claus should give a fellow for Christmas. He is full of joy, â€Å"feeling rather like the sun, ready to illuminate and rejoice. † He is a kind-hearted boy, thinking about his mo†¦. The novel My Oedipus Complex written by the famous Irish short storywriter Frank O’Conner, in my opinion, is more a spiritual exploration of the problems of youth and growing-up than just a simple story told by a little kid. The dramatic experience of Larry (both the narrator and the protagonist of the novel) seems to be the representation of part of our childhood stories. So let me have a brief analysis of the theme of the passage by looking into Larry’s character and what Larry went through in his heart in this story. While his father was fighting in the WW1 and rarely went back home, Larry was enjoying himself and relishing all of his mother’s attention and care, just as what he said in the third paragraph—â€Å"the war was the most peaceful period of my life†. However, things started to turn bad when his father came back and stayed at home: his mum’s love for him was shared by a â€Å"stranger†, he was told to shut up when the â€Å"stranger† was either talking or sleeping, and perhaps worst of all, he forfeited the right of climbing into the big bed and sharing his schemes with his mum every morning. These changes so upset and saddened him that, eventually, the boy became rebellious and declare an â€Å"open and avowed† war against his father, in which the two just contended for the mother’s attentions and care. As we know, to Larry’s disappointment, however hard he tried or whatever he did, he proved to be always on the disadvantaged side in the â€Å"war†. Then the author depicted an interesting dialogue between Larry and his mother, which may be construed as a reflection of the title â€Å"My Oedipus Complex†, but, according to me, it also perfectly reveals a change and maturation of Larry’s inner heart, for to be a husband means loads of responsibilities. What brought about the next big change in this family as well as the climax of the story was the birth of little sonny.

New Rehab Programs Should Be Introduced - 1420 Words

Since the start of the Drug War, which was the motion to use more policing in order to end the illicit drug market, the amount of arrests have increased for drug possession. Rehab programs in state and federal prisons have helped people overcome their addiction and relapse. The same way that King Leonidas in the graphic novel, 300, went about his Spartan initiation, it portrays the way a drug addict tries to overcome their addiction. By continuing to arrest people for substance abuse, it makes it harder for someone in need of help to receive it. Therefore new rehab programs should be introduced to help addiction. This helps reduce the amount of people whose lives are ruined because a drug possession charge. Drug possessions arrests have always been abundant in the fight to end the drug trade in the United States. According to FBI data gathered by DrugWar Facts.org , of the 1,561,231 arrests for drug law violations in 2014, 83.1% (1,297,384) were for possession of a controlled substa nce [and of that 83.1% , 39.7% was for Marijuana, 21.5% for non narcotic drugs and 17% for Heroin and/or Cocaine.] Only 16.9% (263,848) were for the sale or manufacturing of a drug [in the United States].(Drug War Facts) The number of arrests have been constant for the past four years an shows the amount of effort going into drug possession arrests. Due to this alarming number of arrests per year for possession of a controlled substance, society tends to look down on people who use theShow MoreRelatedThe Harriet Tubman Woman s Shelter Essay1708 Words   |  7 Pagesoften in a congregate setting. This type of program is provided, on a first come, first served basis, to any adult presenting as homeless. 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